Eat Smart.

Waste Less.

What is the problem?

There is no clear solution to solve food waste in a household. Every year thousands of dollars are wasted in food due to people buying more than they need or because they struggle with food management. This contributes to the global food waste produced in the United States adding up to 218 billion dollars a year.

Goal

To design a set of food storage containers that are easy to use, simplistic in nature, and promote food management preventing users from producing large amounts of waste.

Actionable Insights

After significant research, I was able to highlight several parts of the users experience with existing products that were key points in my designing process.

“My current containers are practical, but they aren’t great quality. I would like my containers to feel durable and equally as aesthetically pleasing.”

-Kevin S, 51

“None of the containers that I own are really part of a set. this can make it hard to find a lid that matches the base.”

-Megan K, 21

“I tend to forget what food I have left, and by the time I remember, my food has already gone bad.”

-Cami H, 22

How Often is Food Being Wasted?

I conducted a survey to get data from target users including young professionals and family households ranging in ages 20-54, both male and female.

66.7%

66.7% of people waste food because they forget what food they have left or because they have a hard time keeping track of when their food goes bad.

41.7%

41.7% of people own random containers not part of a set and have difficulty finding their matching parts.

Design Inspiration

My vision is create something neutral using muted colors and earth tones combined with simple forms both organic and geometric to give off a dreamy aesthetic promoting health, wellness, and sustainability.

Concept Generation + Ideation

I began my exploration with mind mapping to explore different product opportunities. Next, I began sketching those different product opportunities to solve food waste in a household where I then explored all the benefits each had to offer. After this further exploration I decided to pursue the product idea that was the most solution oriented while still having the opportunity to further develop.

Prototyping + User Testing

I began prototyping by using polystyrene sheets and cabinet hinges. I was able to have different users test out each model where I gained insight on what was the most practical design and got specific input on what they liked and did not like.

Pros

-Small white board to write on

-Secure fastening

Cons

-Extra small parts

-Difficult to clean

Pros

-Write directly on glass

-Indented lid for stacking

-Color coordination

-Clear half to see food item

Cons

-no easy way to open

Pros

-Removable label

Cons

-No easy way to open

-Cant stack Easily

-Lots of grooves making cleaning difficult

Introducing….

What is Tubee?

Tubee is the only set of food storage containers that you need. This sustainable product incorporates food management helping to produce less food waste in the household.

How Does it Work?

Features

The lid is made from half clear glass and the other half is colored in an assortment of colors.
-Nude
-Olive Green
-Slate Blue
-Off White
It is indented making it easy for stacking in the fridge or storage. The clear side has printed on lines for customization and the other side has the brand engraved.
The base follows the same pattern as the lid making it split color. it ranges in size from a smaller square to a rectangle as shown above.
This product has air tight and leak proof sealing. It uses a silicone gasket around the trim of the lid preventing spill from happening and air getting in and spoiling food.